Our faithful friends put their faith in us to make the best choices for them. And having tested Faith In Natures shampoos on humans for nearly 50 years, were delighted to offer the same natural quality to everyones favourite family member. And, lets face it, theyve got a lot of hair! (or fur). So its even more important that their shampoo is sensitive, natural and pH balanced especially for them. The 99% natural formulation will leave your dog feeling clean and comfortable and is biodegradable so is as gentle on the planet as it is on them. Our naturally conditioning dog shampoos have been specially formulated with vitamin E for a healthy, shiny coat. Faith In Nature washies as natural as walkies. This coconut shampoo contains organic coconut oil to provide natural detangling and hydration - perfect for curly coats and knotty nightmares.