The Business of Vegan LuxuryMauro Fracarolli Nunes Camila Lee ParkLabel: RoutledgeDescription: The Business of Vegan Luxury is the first in-depth holistic examination of the vegan movement within the luxury industry. Combining historical theoretical and managerial perspectives the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.This book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right which for a long time remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. This book provides a comprehensive analysis of the subject covering topics such as the market for vegan luxury sustainability innovation and the future trajectory of the industry.This unique book will appeal to a wide range of readers from academics and students in luxury and fashion management marketing consumer behaviour and business ethics to professionals in the luxury industry.
