The Business of Vegan LuxuryMauro Fracarolli Nunes Camila Lee ParkLabel: RoutledgeDescription: The Business of Vegan Luxury is the first in-depth holistic examination of the vegan movement within the luxury industry. Combining historical theoretical and managerial perspectives the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.This book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right which for a long time remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. This book provides a comprehensive analysis of the subject covering topics such as the market for vegan luxury sustainability innovation and the future trajectory of the industry.This unique book will appeal to a wide range of readers from academics and students in luxury and fashion management marketing consumer behaviour and business ethics to professionals in the luxury industry.
The "Mauro Fracarolli Nunes Camila Lee Park The Business of Vegan Luxury (Hardback)" would be an ideal fit for those seeking to explore the world of vegan luxury, learn about the business aspects of it, and delve into the industry's history and growth.
